PSIC 2019 · Group
731
Advertising
This group encompasses a wide range of advertising services, including the creation and execution of advertising campaigns, media planning, and the production of advertising materials, either in-house or through subcontracting.
Includes
- Creation and realization of advertising campaigns across various media including newspapers, radio, television, and the internet
- Creation and placement of outdoor advertising such as billboards and window dressing
- Media representation for selling advertising time and space
- Aerial advertising
- Distribution or delivery of advertising materials or samples
- Provision of advertising space on billboards
- Creation of stands and other display structures
- Conducting marketing campaigns and other advertising services to attract and retain customers
- Promotion of products
- Point-of-sale marketing
- Direct mail advertising
- Marketing consulting