PSIC 2019 · Class

Market research and public opinion polling

Open to 100%

This class involves researching market potential and consumer buying habits to promote sales and develop new products, as well as analyzing public opinions on various political, economic, and social issues.

Includes

Investigation into market potential, acceptance, and familiarity of products
Analysis of consumer buying habits for sales promotion and new product development
Statistical analyses of market research results
Investigation into public opinions on political, economic, and social issues
Statistical analysis of public opinion results

Choose your sub-class1

The foreign-ownership rule, capital, licenses, and setup route are shown on each specific sub-class. Pick the one that matches your activity.

73200Market research and public opinion polling

Details

Level: Class
Section: M Professional, Scientific And Technical Activities
Parent: 732

Sector statistics

Employed persons: 390.6K persons(May 2026)

Whole PSIC section M (not specific to this code). Source: PSA Labor Force Survey, May 2026.

Industry size

Employment: 3,713 persons(2022)
Revenue: ~₱5.7B(2022)

Figures are for PSIC group 732 (the nearest level PSA surveys), not this specific code. Source: PSA OpenStat, Annual Survey of Philippine Business and Industry (ASPBI), 2022. Revenue figures are approximate.

Guides from Emerhub

Set up in the Philippines

Emerhub runs the SEC and BIR filings for a foreign-owned corporation, a local corporation with structured control, employer of record, or product holding, whichever fits PSIC 7320.