PSIC 2019 · Group

Market research and public opinion polling

This group involves researching market potential, consumer habits, and public opinions to aid in sales promotion and product development, including statistical analysis of the findings.

Includes

Investigation into market potential, acceptance, and familiarity of products
Analysis of buying habits of consumers for sales promotion and new product development
Investigation into public opinions on political, economic, and social issues
Statistical analysis of research results

Classes1

Browse the classes within this group.

7320Market research and public opinion polling

Details

Level: Group
Section: M Professional, Scientific And Technical Activities
Parent: 73

Sector statistics

Employed persons: 390.6K persons(May 2026)

Whole PSIC section M (not specific to this code). Source: PSA Labor Force Survey, May 2026.

Industry size

Employment: 3,713 persons(2022)
Revenue: ~₱5.7B(2022)

Whole PSIC group 732. Source: PSA OpenStat, Annual Survey of Philippine Business and Industry (ASPBI), 2022. Revenue figures are approximate.

Guides from Emerhub

Set up in the Philippines

Emerhub runs the SEC and BIR filings for a foreign-owned corporation, a local corporation with structured control, employer of record, or product holding, whichever fits PSIC 732.