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PSIC 2019 · Sub-class
73109

Advertising services, n.e.c.

Capped at 30%

Advertising services, not elsewhere classified.

Excludes

  • Publishing of advertising material (class 7310 exclusion) 5819
  • Production of commercial messages for radio, television and film (class 7310 exclusion) 5911
  • Public-relations activities (class 7310 exclusion) 7020
  • Market research (class 7310 exclusion) 7320
  • Graphic design activities (class 7310 exclusion) 7410
  • Advertising photography (class 7310 exclusion) 7420
  • Convention and trade show organizers (class 7310 exclusion) 8230
  • Mailing activities (class 7310 exclusion) 8219

Foreign ownership

Capped at 30%

Foreign equity in this activity is capped at 30% under the Negative List. A local corporation with structured local control is the usual route to the local market.

Legal basis: FINL A.14 · Section 11, Article XVI of the Constitution

Recommended route

Local corporation, structured control

Foreign equity up to 30%, with a structured local-control arrangement

Joint venture

A Filipino partner holds the balance above the 30% ceiling

Compare all company structures

Registration path

  1. 1

    SEC

    Incorporate the entity

  2. 2

    BIR

    Tax registration and books

  3. 3

    LGU

    Barangay clearance and Mayor’s permit

  4. 4

    Regulator

    Sector license, if the activity needs one

Emerhub files each step with the government; you provide the documents and information.

Minimum paid-up capital

SituationUSDPHP
Domestic-market enterprise (>40% foreign)Paid-up capital for foreign equity above 40% serving the local market. Legal basis: FIA (RA 7042 as amended).$200,000≈ ₱11.4M
Reduced thresholdAt least 50 direct employees, or advanced technology. Legal basis: FIA (RA 7042 as amended).$100,000≈ ₱5.7M
Export enterpriseExports at least 60% of output. Legal basis: Corporation Code (RA 11232).≈ $88₱5,000

Bold is the figure the law sets; the other column is an approximate conversion at ₱57 to USD 1.